InsanelyGood, the grocery delivery service from Swiggy, has launched an integrated campaign in Bengaluru where it is currently being piloted. InsanelyGood was born of the rebrand of grocery subscription service Supr Daily in March 2023.
The campaign themed ‘Not just good but ‘Insanely Good’ promises exceptional grocery shopping experiences. It has been rolled out across OOH, digital radio and influencer channels. The campaign has been conceptualised by in-house creative team InsanelyGood Creative Studio.
The campaign highlights the high-quality products such as chakki fresh atta, farm-fresh fruits and vegetables, small batch homemade groceries like batters, jams and paneer. The intent is to urge modern consumers to rethink buying mass-produced, factory-made products with greater shelf life, and shift towards an ‘InsanelyGood’ experience.
OOH
InsanelyGood’s captivating billboards
Radio Ads
Social Media
Influencers
The brand is also offering exclusive promotional discounts and exciting rewards for early adopters.
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