Digital advertising operations service provider MediaMint announced on 27 July that Everstone Capital and Recognize have made a significant strategic investment in the company.
This marks the first institutional capital for MediaMint. The funding will accelerate the company’s growth, drive expansion of service offerings and global delivery capabilities, informed an official statement.
MediaMint, founded in 2010, serves digital marketing platforms, publishers and agencies around the world through 2,000 employees across offices in San Francisco, New York, Hyderabad, and Krakow. It offers ad operations, creative and customer services to over 100 global customers.
Aditya Vuchi, CEO and Co-founder, MediaMint, said, “MediaMint has built a strong foundation focused on delivering high-value outcomes through process excellence and deep domain expertise for our global base of digital marketing clients. Working with Everstone and Recognize will enable us to enhance our global infrastructure to better service our clients with on-shore account management, incremental global delivery centers, and an expanded solution set.”
“MediaMint is a leader in transforming the digital advertising workflows of the largest advertising platforms, publishers and agencies in the world. We look forward to working with the exceptional team at MediaMint to build on their strong base and assist in their next phase of growth, which will include significant global expansion as well as enhancing service line capabilities,” said, Avnish Mehra, Vice Chairman, Private Equity at Everstone Capital.
David Wasserman, Co-Founder and Managing Partner, Recognize, said, “MediaMint is the ideal technology-enabled services company we look for at Recognize. With its deep domain knowledge and history of delivery excellence, MediaMint is uniquely positioned to capture the wave of digital advertising growth over the next decade.”
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