Indian beauty and personal care brand Plum Goodness has retained Team Pumpkin to handle its performance marketing for the second year running.
The new mandate will be serviced by ROIsted, the performance marketing and SEO unit formed after recent restructuring in the company and formation of specialised agencies. The agency will focus on bottom-of-the-funnel initiatives as part of its mandate.
Plum Goodness’ decision to extend their contract with Team Pumpkin follows successful campaigns by the agency for plumgoodness.com, increasing revenue and consistently improving the ROAS for the brand, informed an agency statement.
Abhishek Agrawal, Chief Business Officer, Plum Goodness, said, “We are delighted by the positive reception of the (9th) birthday sale by our wonderful consumers. Team Pumpkin has helped in the efficient execution of our strategy. We look forward to the continued association to drive bigger and better results.”
Ranjeet Kumar, Co-Founder and CEO, Team Pumpkin, added, “The team is ecstatic with this retention. The brand’s ethos is one that we resonate with strongly, and we look forward to doing more work together that is both meaningful and memorable.”
Founded in 2013, Plum Goodness has a portfolio of cruelty-free and non-toxic products with over 500 SKUs across skincare, makeup, haircare and daycare. They are available in 15 countries and in over 350 towns and cities in India.
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