Dentsu Creative India has won the social media management mandate for Dailyhunt’s new short-form news feed, Xpresso. The account was won following a multi-agency pitch and will be serviced by the agency’s Mumbai office.
The mandate includes managing social media platforms, creating digital designs and executing content marketing strategies.
Xpresso is a feature within Dailyhunt’s app, which delivers short-form news, updates, and trends. It offers a visual news experience addressing the tech-savvy younger demographic, among others.
Bhagyashree Saini, Director – Marketing, VerSe Innovation, said, “We are thrilled to partner with Dentsu Creative India to further strengthen the digital presence of Xpresso, Dailyhunt’s captivating short-form news feed. By leveraging their expertise, we aim to elevate Xpresso’s social media presence and provide an engaging experience for our users. As today’s young demographic becomes increasingly driven and passionate about news consumption, this collaboration will enable us to effectively connect with our audience through captivating digital designs and impactful social media content, enabling them to stay informed and entertained at the same time. We look forward to a fruitful partnership with Dentsu Creative India.”
Sahil Shah, President – Digital Experience, Dentsu Creative India, added, “Xpresso is quick, snackable and immersive, and above all, it’s made for today’s modern consumers. And that’s exactly how we want our marketing efforts to be. We are truly excited about how our ideas can seamlessly blend with the app’s overall thematic and I look forward for us to scaling the app marketing endeavours through fast and impactful campaigns. Also, welcoming Xpresso to our DC universe is a great validation for us, as it showcases the trust such new-age brands like Xpresso are putting in Dentsu Creative. We are thrilled to take this journey forward and make magic happen.”
Manika Juneja, Managing Partner, Dentsu Creative India, said, “We are delighted to partner with Dailyhunt’s Xpresso to establish its digital presence. Creating content for a content platform that makes news easy, visual and fun is a challenging task, and we look forward to creating exciting work that builds the brand and business.”
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