Mumbai: The India Chapter of the International Advertising Association (IAA) has created a cause related campaign on the important subject of creating awareness about eye donation.
Says President IAA Abhishek Karnani, “The IAA has consistently created cause-related campaign on important subjects over the years. This resonated with our ethos that “whats good, is good for business” and also that communication is a force for good. This time, with the support of VML we have created a campaign aimed at spreading awareness about eye donation.
The on-ground support and amplification would be done by the Rotary District 3141 with its over 110 clubs and over 7000 members. I am thankful to District Governor Manish Motwani and to Harminder Singh who has always been passionate about organ donation.
And of course, our special thanks to Babita Baruah and her wonderful team at VML consisting of Kalpesh Patankar, Ranadeep Dasgupta, Yash Modi, Ramkrishna Raorane, Akshita Gupta and Sushant Ainapure for creating this campaign as a labour of love and to our Sam Balsara and his team at Madison for helping us spread the good word.”
