Adani Wilmar has launched a campaign for its Fortune Xpert Total Balance Oil comprising three films conceptualised by Ogilvy India.
The films feature protagonists making plans for a healthier lifestyle through yoga classes, running and gymming from the next day (‘Kal Se’), while their loved ones pitch the product with the brand message of ‘Health Aaj Se’ (Health from today). The films play on the insight of health mostly being in one’s future plans to make them prioritise it immediately, before spelling out the oil’s health benefits.
The campaign will be seen on digital platforms, at modern trade outlets, HD channels, connected TVs and other alternative media, informed an official statement.
Vineeth Viswambharan, AVP – Marketing & Sales, Adani Wilmar, said, “As India’s leading food and edible oil player, Adani Wilmar places great importance on nutritional value that consumers seek in their grocery choices. Many of our consumers today have a deep understanding of the varied nutrients present in different oils and they change their edible oils periodically to benefit from the same. We have introduced Fortune Xpert Total Balance which delivers consumers a holistic solution that combines the goodness of three powerful oils. It’s a game-changer in the edible oil segment, as Indians have become extremely health-conscious in the post-pandemic world.”
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