Integrated creative agency Social Panga is now part of LS Digital (formerly Logicserve Digital), it was announced on August 14, 2023.
“Social Panga will give the group an extra edge to our robust Digital Marketing Transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital and F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and I am very excited about the next phase of growth with them,” said, Prasad Shejale, CEO & Founder, LS Digital.
Himanshu Arora, Co-founder, Social Panga, said, “We are charged up for this partnership, as it’s the first time in Indian advertising industry juggernauts and experts in their specific areas have come together to rewrite the norms to form a lethal force not just for India but for the globe. Our vision of building an Indian group with all specialised offerings are coming to life, allowing us to serve our customers with the best of class, unified solutions.”
Gaurav Arora, Co-founder, Social Panga, added, “Built on creativity, our group empowers us. AI propels our innovative thinking, while the media magnifies it. For the first time in India, significant agencies are uniting, setting us apart. With experienced founders and specialised teams, we’re crafting India’s Largest Integrated Marketing Platform. From India to the world, our specialised approach tackles business challenges head on. We stand strong, a specialised team, poised to be a force from India, one country at a time.”
Himanshu and Gaurav will join the LS Digital group leadership as Co-founders.
Social Panga will become part of LS Digital’s six-pillar framework, which comprises Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations, informed an LS Digital statement.
Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with over 150 clients and a team of over 350. It also has an in-house video production wing ‘The Yellow Shutter’ that has shot over 100 advertising films and onboarded over 65 brands in the last 12 months.
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