Axis Bank has launched a campaign ahead of Independence Day themed #FindYourIndia that celebrates the diversity of the nation.
Featuring Indians visiting different parts of the country, the film urges viewers to find their own version of India, one that comes to life each time they explore a region and interact with its people. The protagonists and activities they engage in paint a colourful portrait of India’s diversity of geography, languages and culture, and celebrate individuality. The film ends with the promise that wherever they go in India, Axis Bank with its vast network will be there by their side, #DilSeOpen.
Nishanth Ananthram, Executive Creative Director, AutumnGrey and Grey, Bengaluru, said, “Working with Axis Bank brings us joy, as they collaborate with us as creative partners. This insight originated from them. Then, our creative and account management teams pooled their experiences of travelling the length and breadth of our country, and the script took shape. We had the privilege of working with the wonderful director, Deepti Nangia, and her team from Momomoto studios, who added visual and narrative magic to this campaign.”
“For the past few years, we have worked in a magical collaboration with Axis Bank that has resulted in work, standing as a testament to the brand’s ‘Dil se open’ philosophy. This Independence Day, we are embracing the vastness of our nation’s cultures and languages, as we venture beyond the familiar,” added, Sandhya Gurung, VP, AutumnGrey & Grey, Bengaluru.
Credits
Brand: Axis Bank
Client Team
Executive Vice President and CMO: Anoop Manohar
Senior Vice President II: Abraham Chacko
Vice President: Sayan Halder
Vice President: Sukhmeet Sehgal
Agency: AutumnGrey (a Grey Group Company)
Agency Team
Chairperson & Group CEO: Anusha Shetty
Managing Director & Chief Creative Officer: Sandipan Bhattacharyya
Agency Team: Anwesha Guha, Atul Pathak, Ganesh Jadav, Jane Sequeira, Nandan Lad, Nikhil Rao,
Nishant Sethi, Nishanth Ananthram, Sagar Pawar, Sandhya Gurung, Soumyadeep Ghosh, Trisha
Singhee
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