Mumbai: COLORS has yet again delivered a stellar show – ‘Shiv Shakti – Tap Tyag Tandav’. In a short span of time, the mythological drama which premiered on 19th June 2023 has ascended to become one of the most acclaimed shows as it enters the top 4 spot in the Hindi GEC space. The magnum opus boasts an impressive reach of 38 million on COLORS as per Broadcast Audience Research Council (BARC) week 32 data. Created and produced by Siddharth Kumar Tewary’s Swastik Productions, the show features Ram Yashvardhan in the divine role of Lord Shiv and Subha Rajput as the embodiment of Goddess Shakti with a stellar star cast in pivotal characters.
Shital Iyer, COLORS, Viacom18 said, “At COLORS, our unwavering commitment to deliver diverse and groundbreaking content has consistently remained our priority, and the success of Shiv Shakti – Tap Tyag Tandav is an outcome of this. The meticulously crafted narrative of the show has taken the art of storytelling to newer heights, captivating the audiences across generations. The show has etched a special place in the hearts of the viewers, and our endeavour is to persistently bring forth more such impactful stories.”
Siddharth Kumar Tewary, Founder and Chief Creative of Swastik Productions, expressing his happiness said, “This achievement is a testament to our dedication in delivering engaging content. Through ‘Shiv Shakti – Tap Tyag Tandav,’ we have not only crafted an engaging narrative, but also offered a compelling window into the mythological brilliance and storytelling expertise of Swastik Productions. We extend our sincere thanks to COLORS for their trust in our storytelling abilities and unwavering support. This milestone is a result of a collaborative effort, and we are thrilled to see our show resonating with audiences so profoundly. I would like to express my heartfelt gratitude to the viewers for their enthusiasm and love for the show.”
‘Shiv Shakti – Tap Tyag Tandav’ airs every Monday to Sunday at 8:00 pm on COLORS.
*SOURCE: BARC, India Urban 2+, All NCCS, Average viewership of original telecast, Week 32’23
*Reach Source: BARC, INDIA URBAN 2+, ALL NCCS, SHIV SHAKTI ORIGNAL AND REPEAT AIRINGS, WEEK 32’23, COLORS SD
