Snap Inc. the company behind Snapchat, has appointed Pulkit Trivedi as its Managing Director for India. He will report to Ajit Mohan, President – Apac.
He joins from Google, where he spent the past five years as the Director of Google Pay – India Business Team. Trivedi brings with him over 23 years of experience at technology companies including Meta.
At Snap, he will be responsible for driving revenue, supporting partners and nurturing the creator ecosystem. Under a new operational structure, the Growth, Market Development, Partnerships, Content and Creator Ecosystem teams will now report directly to Trivedi, informed an official statement.
In May 2023, Snap announced that Snapchat had crossed 200 million monthly active users in India.
Mohan said, “I am thrilled to welcome Pulkit to the Snap team at such an exciting time for our organisation, both in India as well as more broadly across Asia-Pacific. Pulkit’s deep expertise in building and scaling businesses and finding ways to drive outsized growth for partners will enable us to continue delighting our surging community of over 200 million Snapchatters in India. Unifying our local teams under this new structure will set the right stage for making accelerated investments in India and enable us to further fuel the growth of our community and partners.”
Trivedi added, “Snap has a reputation for being a true innovator and has built a thriving community in India with a product that has connected with so many young Indians. I could not be more excited to join Snap and look forward to unlocking the enormous opportunity alongside a capable and dynamic team, supporting brands, creators, and the community alike. India is one of the world’s fastest-growing internet economies giving Snap an exceptional opportunity to actively contribute to the expansion of our community and businesses.”
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