The Public Relations Consultants Association of India (PRCAI) estimates the Indian PR industry to grow to Rs.3,500 cr by 2027 growing at 11 pc annually, adding 8,000 professionals to its fold. The body revealed the prediction at its second thought-leadership forum Prologue 2.0.
The industry employed 12,000 professionals in FY 2022 in the organised sector, according to the industry body.
PRologue 2.0 saw corporate leaders including D Shivakumar, Operating Partner at Advent International and Partha Sinha, President, Bennett Coleman & Co. engage in on ‘Storytelling In The New World Order’.
The trend discussions were followed by Sabre South Asia 2023 Awards that celebrate work in the field of public relations. Radhika Gupta, MD & CEO, Edelweiss MF, was awarded the honour of CEO Of The Year. Over 50 campaigns were awarded.
“Weaving a powerful storyline remains the cornerstone of the communication industry. In the modern world, narratives can extend beyond the initial sale and can keep customers and stakeholders engaged for over the period. It has ushered the global PR industry in a new renaissance of innovation and growth,” said keynote speaker, Shiv Shivakumar.
Kunal Kishore, Vice President, PRCAI, said, “Communication is playing a substantial role in driving business growth today and this partnership between companies and communications have meaningful conversations. In the new digital and data driven world, our role of consistent and persuasive storytelling is helping brands to shape their identity, reputation and values.”
On the PRologue 2.0 stage, PRCAI felicitated 50 young PR professionals from across the country who won the Accreditation in Indian Public Relations (AIPR) certification.
Deeptie Sethi, CEO, PRCAI, said, “The projected growth of the industry and increasing trust of C-Suite in our profession to positively impact businesses, needs world-class workforce for today and tomorrow. We are progressively building a strong talent base to serve future businesses and the prestigious certification is a step in the right direction. We are proud of these winners and will continue to grow this pool of professionals.”
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