AnyMind Group, which provides digital marketing, influencer marketing, publisher monetisation and creator monetisation solutions, has announced the appointment of Riddhi Gupta as Lead of its Gaming Vertical.
She led the gaming vertical in her previous role at VerSe (Dailyhunt and Josh). Gupta has spent over 12 across digital, television and radio.
Rubeena Singh, Country Manager – India & MENA, AnyMind Group, said, “India is the world’s largest mobile gaming market in terms of app downloads and has successfully produced gaming unicorns like Games24x7, Dream11, MPL etc. We believe there are great synergies between these brands and the services AnyMind India offers. Riddhi’s expertise and passion for gaming align perfectly with our commitment to delivering exceptional marketing experiences to these brands.”
On her appointment, Gupta said, “I am thrilled to join the team and lead the gaming vertical. I am excited and looking forward to working with the talented team of AnyMind Group and addressing the needs of these brands by providing them with end-to-end solutions on mobile and social platforms.”
AnyMind Group was founded in Singapore in 2016 and is now headquartered in Japan. AnyMind is billed as an end-to-end commerce enablement company. It entered India in 2020 through the acquisition of POKKT, a mobile advertising platform. In 2023, the company went public on the Tokyo Stock Exchange Growth Market.
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