Grapes, an integrated communications agency, has won the digital mandate for fabric major Siyaram’s. The mandate was won after a multi-agency pitch and the account will be handled by the agency’s Mumbai office.
Grapes will handle the end-to-end digital strategy and the mandate covers creative and media. The agency will also manage Siyaram’s owned and social media platforms, in addition to SEO services.
The mandate is to enhance the brand’s visibility, engagement with a wider audience, and amplify its digital footprint.
N Gangadhar, VP – Marketing, Siyaram Silk Mills, said, “We deeply understand men’s clothing needs and have made it our mission to deliver products and an experience that resonates with the modern gentleman. We have always believed in being at the cutting edge of innovation and technology, and this new partnership with Grapes is a step in that direction. Strengthening our digital presence opens up new and exciting avenues to engage with our customers. We are confident that this partnership will be significant in our journey of transformation.”
Shradha Agarwal, Co-founder and CEO, Grapes, added, “Siyaram’s has a rich legacy and a profound understanding of the textile industry, and we are thrilled to partner with a brand synonymous with high fashion in India and across the globe. Our team is geared up to work hand-in-hand with Siyaram’s to shape the future of their online visibility and redefine their digital narrative through a targeted, relevant and consistent communication strategy.”
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