Wires and cables major Polycab India has donned a new identity and philosophy. According to the company, the shift is to reflect its future business roadmap. The legacy wires and cables maker is expanding to offer electrical solutions and is growing its presence in the FMEG space.
The brand refresh has been visualised and designed by Interbrand.
A statement explained that the new visual identity reflects the colours of dawn, symbolising Polycab’s commitment to reaching new heights, mirroring the rising sun. It encapsulates the vision of uniting all towards a brighter future by incorporating the letter ‘O,’ a prominent sound in the Polycab name, into its visual emblem. The three colours red, blue and purple signify leadership in wires and cables, the connection with customers, through the FMEG category and its future readiness respectively. This representation aims to make the brand more modern, contemporary, and relatable to the customers whilst retaining the organisation’s core values, it added.
The brand has also adopted a new tagline, moving from the existing ‘Connection Zindagi Ka.’ to ‘Ideas. Connected.’
Inder Jaisinghani, Chairman and Managing Director, Polycab India, stated, “As we reflect on our remarkable journey, from the inception as a single electrical store to the leader in wires and cables manufacturing, we are filled with pride. We have always believed evolution is the key to staying relevant and hence continue to work towards offering futuristic solutions to our customers. We have grown by focusing on innovation, sustainability, and customer-centricity, and now, this new brand identity reflects our core pillars.”
He added, “Our refreshed brand tagline, ‘Ideas. Connected.,’ builds on a future where innovative solutions, based on a thoughtful idea, simplifies lives, and in turn connects to a brighter future. We are dedicated to fostering a brighter future for all, one where every aspect of our lives is seamlessly connected, and our homes truly understand us. With unwavering determination, we look forward to redefining not just our brand but also the way we live.”
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