Lord Ganesha is here, and Havells India Limited rolled out its #HavellsKeDeva campaign to mark the Elephant God’s annual visit.
While the company’s OOH campaign at Thane in Maharashtra has 100 designer fans put together to bring alive a unique Lord Ganesh Idol, the digital film has all the company’s appliances placed together to create shadow art of Lord Ganpati.
Link to Digital Film:
Link to OOH campaign: https://we.tl/t-EUC9BW0efc
The brand also launched #HavellsKeDeva contest along with Radio One and Radio City Maharashtra, which invites customers to participate, engage, and celebrate the festive season.
Rohit Kapoor, EVP – Brand Marcom, Havells India, said, “Ganesh Chaturthi is a time to honor innovation, transformation, and new beginnings. At Havells, we embrace these values in all our endeavors. We are thrilled to introduce our #HavellsKeDeva campaign, where we amalgamate tradition and innovation. Havells has always strived to redefine the boundaries of advertising and through our latest campaign, we aim to not only celebrate the festival but also showcase our passion for innovation. Join us in celebrating the spirit of Ganesh Chaturthi!”
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