TV9 Network announced it had collaborated with Samsung TV Plus India to extend its reach to Connected TVs. As part of the collaboration, TV9 Network will be available on Samsung TV Plus India, Samsung Electronics’ free ad-supported streaming TV service.
Samsung Smart TV users will have access TV9 Network’s news channels, including TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and its latest offering in the English news genre, News9 Live.
According to industry reports, the number of CTVs in use is projected to rise from the current 22-25 million to 40 million by 2025. By collaborating with Samsung TV Plus India, TV9 Network aims to leverage the potential of CTV and strengthen its presence on the platform.
Commenting on the development, Raktim Das, Chief Growth Officer at TV9 Network, said, “This marks a pivotal moment in our journey to provide high-quality news content to an even wider audience. In this rapidly evolving media landscape, it’s essential to engage with our viewers through their preferred platforms. With the rapid growth of CTVs, the partnership with Samsung TV Plus takes on paramount importance to us. We are starting with our flagship regional channels and plan to roll out more regional channels, reaffirming our status as a leading news network catering to diverse linguistic regions. We look forward to a fruitful collaboration with Samsung TV Plus as we expand our channel offerings.”
“Samsung TV Plus is excited to welcome TV9 Network to our platform. We are committed to offering our users a rich and diverse array of news content for free. This collaboration with TV9 Network aligns perfectly with our mission to provide top-quality content to our viewers, all for free,” said Kunal Mehta, Head of Partnerships at Samsung TV Plus India.
Samsung TV Plus offers viewers access to more than 100 live TV channels in India, as well as thousands of movies and shows available live and on-demand.
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