BBH India has announced the appointment of Swati Balani as executive creative director in Mumbai. She will report to Parixit Bhattacharya, Chief Creative Officer, BBH India, in her new role.
Welcoming Balani, Bhattaccharya said, “We are casting for a high talent density collective. Where every individual inspires the other and impacts the work positively. Swati represents the very best of our industry. Her work puts technology, data, and platforms to the service of great insights. She has taken a modern, social approach to marketing across a variety of projects. Swati will guide the output of some of our key brands while pushing the boundaries on breakthrough, non-traditional work. We want Swati to make the best work of her life with the team here while laughing the hardest she ever has.”
Balani has over 14 years of experience in the advertising and marketing industry. Her expertise is in combining creativity with tech. She has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting on several brands including ITC, Burger King, USL Diageo, Microsoft, P&G, PepsiCo, and Aditya Birla.
Her notable achievements include spearheading Pepsico India’s first AR campaign for Slice and she also played a pivotal role in the launch of Microsoft’s first AI chatbot in India. She has won several national and international advertising and marketing awards. In particular, her campaign for Netmeds, #SilenceCancerNotItsFight, clinched a Gold award in the Red Abby’s category. Swati has also been named Social Samosa Superwoman in 2023.
“Any creative individual dreams of a place that believes in standing out from the crowd. And I found just that at BBH! Their work has always set a benchmark in the industry, and I am excited to be a part of Parixit and Himanshu’s team that truly believes in the Zag philosophy. My goal is to create fun and memorable work for brands that surpass mediums and truly become a part of today’s culture. And of course, have fun while doing it,” said Balani.
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