mSix&Partners, a part of GroupM, has won the integrated media and social duties of Hamdard Laboratories, the oldest Unani medicine makers in the country.
The agency won the account following a multi-agency pitch. The mandate including TV, print, radio, digital, out-of-home and cinema will be handled by its Gurgaon office.
The mandate will cover the medicine portfolio which includes brands like Safi, Cinkara, Roghan Badam, Shirin, Joshina and more.
Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division), said, “We found mSix&Partners’ strategic approach quite wholesome. We believe that together, we can achieve our goals.”
Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India, said, “We’re thrilled over our alliance with Hamdard Laboratories (Medicine Division) and our shared goal of boosting business success through our diverse teams at mSix&Partners. This partnership allows us to offer complete brand solutions, enhancing customer experiences. With Hamdard’s rich heritage and commitment to innovation, we aim to elevate their reputation and contribute to a healthier, thriving community.”
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