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Haldiram celebrates India’s love for food with ‘Dhina Dhin Dha’

In first commercial for its restaurants, Haldiram’s encapsulates the joy of good food

by MN4U Bureau
September 26, 2023
in Featured, Campaigns
Reading Time: 1 min read
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Haldiram celebrates India’s love for food with ‘Dhina Dhin Dha’
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Haldiram’s launched its restaurant television commercial with the tagline “Dhina Dhin Dha”. The film marks the brand’s evolution from packaged food and snacks to a restaurant.

The “Dhina Dhin Dha”, film encapsulates the emotion associated with food. The film features a montage of people enjoying their favourite foods, and the joy it bring them. Set to the jingle “Dhina Dhin Dha”, the commercial captures the journey of flavours and emotions.

Neeraj Agrawal
Neeraj Agrawal

Neeraj Agrawal, Director at Haldiram’s, said, “At Haldiram’s, we have always believed in creating moments of happiness through our culinary creations. ‘Dhina Dhin Dha’ is a celebration of those moments, of the joy that our food brings to millions of households across the globe. With this television commercial, we aim to showcase not just our products but also the heart-warming experiences that our customers share with their loved ones over a meal”.

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Tags: Dhina Dhin DhaHaldiram'sNeeraj Agrawal

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