Hearth Ventures has appointed Tute Consult as its strategic communications partner. The move will support its mission for sustainable innovation and growth and extend engagement with the ecosystem, and provide the necessary visibility and impetus to the 3C sector.
A venture fund that specialises in creative, cultural, and circular economy startups, Hearth Ventures was founded in 2021 and has earned prominence for its focus on a large but underserved sector that contributes to India’s artisanal and cultural legacy. Hearth Ventures is committed to nurturing and propelling inclusive economic development in India, with a portfolio that includes enterprises such as Shobitam Inc, Kadam Haat, Design Trade Services, and Relove.
Tute Consult will play a critical role in boosting Hearth Ventures’ purpose and success stories. It will work closely with Hearth Ventures to design and implement strategic communication strategies to promote awareness about its investments, efforts, and contributions to attaining the Global Sustainable Development Goals in India.
“This association with Tute Consult is a strategic step towards our mission to enhance awareness of the immense untapped potential in the creative, cultural and circular economy (3C) sectors and its direct impact on India’s inclusive and equitable economic growth. These sectors include better for planet solutions made in India for the world. Sustainable fashion and decor, artful jewelry, natural fiber based products, biodegradable and zero waste consumer goods across d2c brands, marketplaces and technology enablers are some examples driving for responsible production and consumption, a key SDG,” said Shefali Chhachhi, Co-founder & Partner, Hearth Ventures.
Komal Lath, Founder, Tute Consult said, “We are excited to be partnering with Hearth Ventures’ for their communications. Hearth Ventures is paving the way for long-term growth and the preservation of India’s rich cultural heritage. As a company we always have believed in enterprises that support ESG goals and hence have strategic investments in like-minded brands. We are looking forward to communicating an effective narrative about their initiatives to a global audience and sharing our expertise with their partner companies.”
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