Mumbai: Digital agency 22feet, part of Omnicom Advertising India, has appointed Yash Dabi as Vice President – Technology Growth as it looks to accelerate technology-led innovation and strengthen its AI capabilities across client businesses.
In his new role, Dabi will lead the agency’s engineering, analytics, artificial intelligence and UI/UX teams, with a focus on building intelligent, scalable and consumer-centric solutions for clients.
The appointment marks Dabi’s return to 22feet, where he began his career in 2015 and spent four years leading social-first, digital and experience-led campaigns across a portfolio of brands.
He rejoins the agency after stints at Spring Marketing Capital and Knari Global, a venture he founded and scaled. With more than a decade of experience across technology, digital marketing and brand transformation, Dabi has worked on campaigns for brands including Fastrack, PUMA, OZiva, 1mg, Wakefit and Levi’s.
Commenting on the appointment, Shikha Davessar, Managing Partner, 22feet said, “Yash’s transition is a deliberate move to reinforce our commitment to helping clients leverage technology, with 22feet positioned as a strong growth partner. We recognize that AI and technology can unlock significant business outcomes for our clients, and Yash brings the expertise that will help to facilitate these outcomes and take 22feet reach new heights.”
On his new role as VP – Technology Growth, Yash Dabi said, ” Coming back to 22feet genuinely feels like coming home. What has always made this place special is the trust we’ve built with our clients over the years, backed by the scale and strength of Omnicom. At the same time, we’re in a unique position to shape what’s next by making AI and technology a natural part of how we think, create and solve business problems. I’m excited to work with an incredibly talented team to build products and experiences that go beyond content, simplify the way we work, and help our clients grow in more meaningful ways. For me, technology isn’t here to replace creativity, it’s here to give great ideas a much bigger canvas.”
