Philanthropic organisation The Isaac Family Foundation, created by the Founder and Chairman of Quess Corp Ajit Isaac, announced it had partnered with the Sports and Society Accelerator at an event at the Bangalore International Center.
With a commitment to fostering universal access to sports and physical activity by 2047, this partnership is backed by a contribution of INR 3.5 crore by Ajit Isaac, which will be disbursed over a period of three years. This aims to expand SSA’s research, policy, and programme initiatives to ensure every Indian, both young and old, leads an active and healthy life.
The event’s main focus was highlighting the importance of physical activity and fitness. The panel discussion was titled, ‘Why Physical Activity Matters’, and featured stalwarts Swetha Subbiah (Co-Founder, Sisters in Sweat), Saumil Majmudar (Co-founder & Group CEO, SportzVillage), Anisha Padukone (CEO, The Live Love Laugh Foundation), and Dilip Kumar (Marathoner and Investments, Rainmatter Foundation).
Ajit Isaac said, “A measure of society’s success lies in its ability to uplift those at the periphery and integrate them into the mainstream. This perspective has been the driving force behind the Foundation’s efforts to identify and support those who face disadvantages. Sports fosters discipline, teamwork, and resilience in children, moulding them into well-rounded individuals ready to face life’s challenges. For adults, it is the key to longevity, vitality, and mental well-being. Investing in sports initiatives inspires a culture of fitness, inclusivity, and aspiration. Through this commitment, we can build healthier bodies and stronger communities, where physical vitality is cherished as a cornerstone of a fulfilling life.”
Desh Gaurav Sekhri, Co-founder SSA, said, “We are thrilled to welcome Ajit Issac to SSA’s Founder’s Circle of grantors. We are proud to have him as an anchor donor, and through his contribution, we aim to deliver the social and economic value of sport and physical activity to every Indian. Sports and physical activity should be treated as a preventive health measure that has the power to create a social impact and should be considered a national priority. Through such donations, we have catalysed positive change, breaking down barriers to access and enhancing the quality of life for countless individuals.”
The event was part of the Mission 100 initiative by SSA, which aims to achieve universal physical activity in India by 2047, the centenary of India’s independence. It seeks to create a paradigm shift where physical activity becomes a form of self-care, fostering good health and effective leadership.
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