Mumbai: TIMES NOW, India’s leading English News channel is set to usher in a fresh chapter in infotainment with the launch of E-NOW, a dynamic daily show designed for today’s digitally connected audiences. The entertainment and lifestyle show will air Monday to Friday at 2:30 PM, bringing viewers a fast-paced mix of the stories that are shaping conversations across India and the world.
Fronting the show is Shreya Srivastava, whose experience across entertainment, fashion and lifestyle broadcasting brings a contemporary voice and youthful energy to the format. As the face of E-NOW, Shreya will guide viewers through the day’s most talked-about stories with a style that is engaging, relatable and in tune with the pulse of digital audiences.
Built for the new age consumer, E-NOW goes beyond conventional entertainment programming to become the meeting point of the internet and the living room. The show will spotlight breaking developments, viral trends, entertainment exclusives, lifestyle updates and social media conversations that dominate public discourse. With a strong emphasis on content that is both viral and verified, E-NOW aims to decode the digital world while separating fact from fiction.
At a time when audiences increasingly discover news through their phones and social feeds, E-NOW adopts a social-first, Gen Z-friendly approach that reflects the evolving media landscape. The show will track the biggest internet moments, unpack trending debates, and explore the stories influencing pop culture, celebrity news and lifestyle trends across platforms.
With its live format and internet-native storytelling, E-NOW is designed to create a more interactive viewing experience, bridging the gap between online conversations and mainstream television. The show reinforces TIMES NOW’s commitment to innovation and its focus on delivering content that resonates with the next generation of viewers.
E-NOW is more than just a show—it is the new living room of the internet, where trends meet truth and conversations come alive.
-Based on Press Release
