When you have the confidence, there is little that can shake you – literally. Greenpanel MDF’s campaign enables this very confidence and takes it over the top. An earthquake has the house shaking. Things are falling, breaking. And there is mayhem outside as people dash towards stairs to get out of the building.
In all this chaos, one family is unperturbed. They almost ignore all that’s going on. The man surveys what’s going on around, the wife strains the tea and the son collects toys falling from the cupboard above. The grandfather enters the house reading his newspaper and the family gathers under the table confident of riding out the quake safely, andthe wife begins dealing cards for the long wait. When the furniture is made from Greenpanel MDF, they needn’t worry – that’s the message.
Conceptualised by L&K Saatchi & Saatchi, the film has the tagline ‘MDF ka doosra naam’ and aims to make Greenpanel synonymous with MDF.
Credits (via Linkedin / Kartik Smetacek)
CEO: Paritosh Srivastava
Chief Strategy Officer: Snehasis Bose
Jt. National Creative Director: Kartik Smetacek
EVP & Business Head (North & East): Hindol Purkayastha
SVP Planning: Neeraj Sharma
SVP : Amitabh Sreedharan
Creative: Trishay Kotwal, Reet Sawhney, Adyasha Roy Tomar, Vikas Gaur
Account Management: Benny T, Paras Talwar, Mushkan Deora
Art: Sunil Bhandari, Aritra Das
Director (film): Rahul Bharti
Films Department: Jiggy Maru, Rahebar Sonawalla
Content Factory: Meesam Raza, Panchami Ghimirey
Feedback: [email protected]
