Global brand consultancy Wolff Olins is looking to evolve its business transformation offer with brand, culture and experience at the heart of its approach. As part of its efforts to reshape the business, the creative consultancy – known for rebranding several global brands since 1965 – is also undertaking a refresh of its own brand expression including a new visual and verbal identity, wordmark, website and assets.
Along with opening offices in Los Angeles this year, the consultancy also made several new hires across experience and culture in recent months.
Sairah Ashman, Global CEO, said: “We’ve been defining and pioneering new eras for brands for nearly 60 years. As the world, society and clients shift it’s important to keep things fresh and evolving. There’s such an amazingly diverse range of clients and talent out there and we want to make sure they know who we are and what we’re all about. That’s why we’re refreshing the way we go to market to better reflect what we believe and do, and continuing to build a global team of the most amazing talent to serve our clients with an integrated, holistic offer.”
“The new identity signals how we are looking at today’s challenges and finding answers for our clients. This journey is far from straightforward, especially in today’s fiercely competitive and messy landscape but it’s one we enjoy and thrive in,” said Global Principal Wayne Deakin.
Global Principal Thomas Wilder added, “We find enjoyment in the wild, weird and wonderful during the creative process as we search out what’s special. When it boils down to the core essence of what we do at Wolff Olins, it starts with the alchemy of curious individuals we have here who want to make magic for our clients day in and day out.
“Ultimately, our goal is to help brands become transformative. As our approach evolves, our offerings expand, and new offices open, we felt it’s timely for a transformation ourselves. We hope you enjoy it as much as we’ve enjoyed the ride getting there.”
