Zee Tamil, one of the leading and fastest-growing GECs in Tamil Nadu, is gearing up for its annual Kudumba Viruthugal award ceremony, a highly anticipated event that celebrates the outstanding talents of the channel. As Zee Tamil marks its 15th year in the Tamil Entertainment landscape, this year’s awards program promises to be even more special and bigger than ever before as it reaches Tamilians across the world. Yes, Zee Tamil is kickstarting the celebrations by uniting Global Tamilians. What’s more, the channel even hosted a canter flag-off ceremony for Kudumba Viruthugal on 12th October at 9:00 am from the Zee Tamil Office in Chennai. Adding to the fanfare and glamour quotient, several celebrities such as Anchor Archana, Anchor Vijay, Anchor Avudaiappan, Actress Sandhya, VJ Thara, and Antara joined together along with the loyal fans to flag off the canter march across Tamilnadu.
To enable loyalists to vote for their favourites, Zee Tamil organised the canter rally with celebrities from Zee Tamil shows so that they can streamline the voting experience for millions of people. The channel has initiated this widespread campaign, sending special teams in two caravans to cover the length and breadth of Tamil Nadu, thereby allowing the audience to directly vote for their favourites in various categories.
The theme for this year’s Kudumba Viruthugal is Ulaga Tamil Rasigargal Ondrinaiyum Zee Tamil Kudumbha Viruthugal 2023 (Celebrating Zee Tamil Kudumbha Viruthugal 2023 with Global Tamil Fans). Therefore, the show has evolved from being a regional award ceremony to reaching out to Tamilians worldwide, thereby connecting Tamilians living abroad to their homeland.
Yes, Kudumba Viruthugal is making a remarkable international debut, with the event extending its invitation to the Tamilian diaspora across the globe. In fact, select fans from across the globe will win an extraordinary opportunity to meet their beloved stars in person. This inclusive approach reflects the channel’s commitment to engage its viewers, including those from the Tamil diaspora across the globe!
Coming back to the canter march, the caravan journey spanning 15 days will cover all major districts in Tamil Nadu. The caravans which were flagged off today will embarks on its route from Trichy and Kanyakumari from tomorrow covering the length and breadth of Tamil nadu before returning back to Chennai.
Participants can choose from two voting methods: one using electronic tablets, where individuals can conveniently choose their favourite actors based on genre preferences on Zee5 voting page; and another using a traditional method that involves participants selecting their preferred contestants through ballot sheet, which are then deposited into designated voter boxes. By incorporating both modern and traditional voting methods, Zee Tamil is ensuring a diverse and accessible voting experience for its audience.
Speaking about the unique initiatives and the award ceremony, Mr. Ramanagirivasan, Chief Channel Officer, ZEE Tamil also added, “For many years, Kudumba Viruthugal has served as a symbol of celebration for artistic ability, originality, and culture of Tamil Nadu as a whole. With the international expansion of our prestigious event this year, we will be making a huge stride. We believe it is time to involve everyone in this celebration, which has been inspired by the amazing love and support we have experienced year after year from Tamilians living outside of the nation. What’s more is that this year, we kickstarted the celebrations with a canter flag off ceremony that will go through the length and breadth of Tamil Nadu, engage with people, and garner genuine votes for the loyalists’ favourites.
With Kudumba Viruthugal 2023 promising to be grander than ever, viewers will be presented an experience that will make them realise how Zee Tamil has outdone itself in scale, performances, and grandeur! So, don’t miss Kudumba Viruthugal 2023 as it airs on Zee Tamil soon…
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(This information is published from a press release.)
