Footwear brands Stimulus and Eeken have appointed Makani Creatives as their agency on record to handle the brand creatives and their social media mandate. The brands are part of the Paragon group.
The agency will bring its full scale integrated brand communications capability to the partnership and shape the narrative of both Stimulus and Eeken across traditional and new media.
Stimulus and Eeken both target the youth, and will benefit from Makani Creatives’ understanding of the target segment. While Eeken is for the easy-going college kid, Stimulus is meant for young professionals.
Shawn Chandy, CMO, Paragon Footwear, said, “Our products are not just made for our consumers, they are inspired by them. With this partnership, we look forward to tapping into Makani’s pulse on the younger generations and connecting meaningfully and deeply with our consumers.”
Pavan Punjani, Chief Integration Officer, Makani Creatives, said, “It is very exciting to work on brands whose purpose is clearly defined and promises to deliver more than just stylish products. Both brands have a shared DNA but distinct purpose. Stimulus is the true representation of India. It is a catalyst that will help Indians push beyond their limit and achieve what they set their eyes on. Eeken is a celebration of the lightness and joy of being young. Our role is primarily to help both the brands communicate across diverse mediums- be it mainline, digital or on-ground, without losing out its core essence.”
Sachin Joseph, Executive Vice-President, Paragon Footwear, added, “Both Stimulus and Eeken are on an accelerating growth trajectory and we are excited to have Makani Creatives partner with us bringing their expertise in the footwear category and creative thinking that balances fashion and storytelling.”
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