Vivek Malhotra, Group CMO, India Today Group, has been elected the new Chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet and Mobile Association of India (IAMAI).
Bharat Gupta, CEO, Jagran New Media and Arun Srinivas, Director & Head – Ad Business, Meta, have been appointed Co-Chairs of the DAC.
The Digital Advertising Council (DAC) under IAMAI has over 110+ active members including agencies, publishers, affiliates, adtech and martech companies.
In the last 18 years of its existence DAC engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and offsites. Of the many things it engages in, one of the most prominent processes it has set up, is the Billing and Payment Recovery process (BNPP), which helps IAMAI publishers and agencies alike to be paid on time.
The new leadership team will be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices. Additionally, they will continue to interact regularly with the Ministry of Information & Broadcasting, ensuring that the interests and concerns of the digital advertising community are effectively represented in regulatory discussions and decision-making processes.
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