Kitkat has unveiled its campaign featuring actor Anushka Sharma, encouraging everyone to just take a break.
The film opens with the actor entering a book shop and asking for a copy of a book. While the owner offers to find her a copy, she is perplexed as no one in the shop seems to have recognised her. Taking time off from being a celebrity, Sharma goes on to enjoy her ‘break’ with a Kitkat chocolate bar, further amused when the book shop owner does not recognise her even after she gives him her name.
The campaign has been conceptualised by Wunderman Thompson and the brand film has been directed by Prakash Verma.
Credits
Client – Nestle
Agency – Wunderman Thompson
Director – Prakash Varma
Executive Producer – Sneha Iype
Producer – Nandini Gowda
DOP – Satchith Paulose
Production Designer – Manisha Khandelwal
1st AD – Prabudh Sardana
DA – Swaroop Kumar, Dimple Swali
AD – Ananya Singh, Vidya Nair
Line Producer – Mahesh Roy
Associate Line Producer – Jatin Shah
Production Manager – Imran Mullaji
Anushka’s Team
Costume Stylist – Priyanka Kapadia
Makeup – Puneet Saini
Hair – Yiannit Sapatori
1st AC – Aniket Shinde
Focus Puller – Raju Balduri
Gaffer – Fakhruddin Aliahmed Ansari
Sync Sound – Ashish Shinde
Casting Director – Nandini Srikent & Karan Mally
Casting Assistants – Alisha Khera, Diya Gupta
Costume Stylist – Indrakshi Pattanaik
Costume Assistant – Aratrika Das
Hair and Makeup – Pankaj Mhatre and Team
Pack Specialist – Fayaz (Ismail Team)
Set Decorator – Tarannum Husein
Art Director – Ashok Panchal
Art Intern – Hardik Mirashi
Sanitization Team – Life First
Post Credits
Offline Editor – Sally (Shyam Salgaonkar)
Online Editor – Mahesh Kumawat
Sound Engee – Arun Crasto
Sound Engee Assit – Sanket Shetty
Music Dir – Rupert Fernandes
Grade – Simone (Time Based Art Grading London)
Post Studio – Sally Studio / Crastos
Post Superviser – Suresh K Bhosale
Post assistant- Kumar Baraskar
Nirvana Team
Nirvana Accounts: Mamatha, Vivek, Mani, Savita
Nirvana Team: Deepthi, Sandhya, Venky, Eshwar, Lochan, Krishna
