Rigi launched India’s first Voice AI Influencer alongside an array of other products. The AI voice influencer has been crafted to emulate content creator Shivam Malik. Rigi spent five months to build the product and worked extensively with Malik to capture his personality and then to train the model with his voice. With the ability to mimic and adapt the voice of any creator, this opens doors to endless possibilities for content creation, promotion, and engagement.
The company launched the AI influencer at its event, Prabhav 2023 held in Bangalore. The event was attended by Rigi’s brand ambassador cricketer Mahendra Singh Dhoni, and YouTuber Tanmay Bhat.
Dhoni said, “At Rigi, we have always innovated with creators at the core of our business. Every step of the way, our aim has been to enable creators to do what they love while we take care of the rest. And venturing into the AI world seemed like a natural progression. As we unveil India’s first Voice AI Influencer, we’re not just embracing technology; we’re redefining the way creators connect with their audience. This is a testament to our commitment to innovation and our belief in the power of AI to transform the creator economy. Our Voice AI Influencer will not just speak to audience needs; it will understand them, setting a new standard for engagement and authenticity in the digital age.”
In addition to the AI Voice Influencer, Rigi introduced Gap Up, a curated discovery platform that allows users to connect with and gain insights from experts across a spectrum of fields. The platform is crafted to meet the growing need for authentic and trustworthy information in today’s rapidly evolving digital arena. The company also launched ‘Community 2.0: The Ultimate Hub for Empowering Creators’ an upgrade to its platform specifically tailored for creators, that not only reshapes the concept of creator monetisation but also intensifies community engagement.
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