Amazon India unveiled its festive season campaign titled #MagicHaiAmazonHai shining the spotlight on its employees, associates and partners, who play a role in delivering packages and offering a convenient experience to customers.
Conceptualised by The Minimalist, the three-week-long campaign highlights the brand narrative of speed, reliability and service efficiency backed by people, processes and technology. The brand film follows the trail from when an order is placed until its delivery, taking on challenges such as finding the right product, to packaging it, finding the right delivery address and delivering it in time. The film also features a jingle that encapsulates the theme of the campaign, and the people behind it. Two teaser videos also were released as part of the campaign, as well as one showcasing the journey of an Amazon package.
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The brand also employed an influencer-led activity.
Commenting on the campaign, Madhavi Kochar, Head – Corporate Communications, Amazon India said, “At Amazon, our people are at the heart of our business and we believe that our network, infrastructure, technology, and processes are only as strong as the people that power them. Our employees, associates, and partners create the kind of human magic that leads to customer delight. #MagicHaiAmazonHai is a celebration of their hard work and commitment to making our customers’ celebrations truly magical.”
Sahil Vaidya, Co-Founder, The Minimalist added, “Crafting the #MagicHaiAmazonHai campaign was a remarkable journey, aimed at showcasing the unseen efforts that fuel the magic of Amazon India. It’s a tribute to the incredible individuals who create customer delight during the festive season. The team at The Minimalist had an absolute blast building this exciting, multi-layered campaign.”
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