Catch spices has unveiled its campaign, with an unusual take on Karvachauth, when as per tradition women fast all day and break their fast only after the moon is sighted.
In the film, conceptualised by Dentsu Creative and directed by Titus Upputuru, Founder & Chief Creative Officer, The Titus Upputuru Company, actor Saurabh Shukla takes on the role of the moon. A visibly upset moon is talking of times when he had a strong connect with romance. But the romance as he knew it is gone, and so is the importance he got, except on Karvachauth, he laments.
All is not lost, though. For the moon sees a couple cooking together, and realises there is more to cooking than just making food. It is also a way to celebrate love and keep the romance alive.
The film ends with the moon happy to reveal himself to all those fasting, and himself enjoying some delicious food in the end.
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