Zee5 has unveiled a content manifesto film celebrating the concept of ‘Staying unfinished’ in a world that’s perpetually changing. Set to a voice over by actor Manoj Bajpayee, the film celebrates the multiplicity within each individual, highlighting the emergence of a ‘work-in-progress’ generation.
The film titled ‘Aaj Kya Banoge?’ has been conceptualised by Sideways and produced by Hungry Films. It features an artist incessantly creating a new version of himself everyday. The materials change, the method of sculpting changes, but the quest to create does not cease. Bajpayee’s voice celebrates this relentless pursuit.
https://youtu.be/FXrewGkDUio?feature=shared
Abhijit Avasthi, Founder of Sideways, said, “In a world that’s embracing change at an unprecedented pace, ‘staying unfinished’ is not just an approach; it’s a way of life. Zee5’s manifesto celebrates the inherent multiplicity within all of us, encouraging viewers to embrace their evolving identities. ‘Aaj Kya Banoge?’ is not just a question; it’s an invitation to explore the uncharted territories within oneself, fostering a sense of self-discovery and empowerment.”
Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE, said, “Today’s youth are seekers, explorers; a work-in-progress generation. As believers and cheerleaders of this new mindset, Zee5, through its content, invites everyone to explore the countless dimensions and versions of themselves; to keep creating themselves, one story at a time. From immersive dramas to documentaries, from comedies to thrillers, from India and around the world, Zee5’s rich and varied range of offerings have the potential to unlock, inspire and shape ideas, dreams, beliefs, possibilities and behaviour.”
Credits
Client: ZEE5
CMO: Kartik Mahadev
Senior VP, Marketing: Khushnuma Daruwala
Senior VP – Marketing and Consumer Strategy: VR Hema
Assistant Marketing Manager: Pallavi Yadav
Agency: Sideways
Leadership: Abhijit Avasthi, Sonali Sehgal
Creative Team: Sameer Sojwal, Nilay Moonje, Viraj Nandivadekar, Misht
Srivastava, Parantap Bhatt, Shashank Mestry, Amandeep Singh
Strategy: Siddharth Mohanty, Amatulla Mukadam
Account Management: Aditya Dhull, Anish George, Palomi Goradia,
Production House: Hungry Films
Director (film): Vijay Sawant
Executive Producer: Dharam Valia
Feedback: [email protected]
