Federal Bank has announced its collaboration with India’s top-seeded male shuttler HS Prannoy. Prannoy is current world number eight and a recipient of the men’s singles bronze medal in the recent Asian Games.
MVS Murthy, Chief Marketing Officer (CMO), Federal Bank, said, “Work ethic is the intersection point for Prannoy and Federal Bank. He represents the passion of India’s youth to put up the tri-colour at the topmost pedestal on every given opportunity. And being a champion sportsperson, he accentuates the India story of demographic dividend. His persona appeals to the younger generation of clients and colleagues at our bank. The average age of many of our customers and colleagues, are close to Prannoy’s. We believe that individuals help raise the bar in sports, at work, in a successful franchise and cascade the euphoria for a nation aspiring to be seen as a champion state. MAB is the common bonding goal for both of us. Prannoy is surely pursuing to become the Most Admired Badminton player and Federal Bank’s pursuit to become the Most Admired Bank. We are broadbasing our marketing initiatives not just around sports but also creating innovative templates of association with the Federal Bank brand.”
Prannoy added, “I firmly believe that my partnership with Federal Bank will contribute to the continued growth of badminton’s brand reputation in India. I am committed to adding sheen to Federal Bank’s people at the core business model. Like the Bank, I too use technology to strengthen my game. The joy playing in front of people is what gives me an adrenaline rush. Badminton is a sport where you can easily step out with a friend and start playing without any hassle. Professionals in the sport also require a high level of mental intensity. It’s my pleasure to have Federal Bank, back my efforts and give wings to my conquests in tournaments across the globe.”
The annual partnership will see Federal Bank assume the role of Prannoy’s exclusive banking partner.
Prannoy will display the Federal Bank logo during his participation in Badminton World Federation (BWF) events, such as the BWF Super Series, BWF Gold Series and the BWF World Badminton Championship. He will also prominently feature the logo and branding during post-match media interviews.
This collaboration is an integral component of Federal Bank’s broader strategy to invest in various adjacent domains to enhance its brand’s influence, informed an official statement. It added that the Bank’s core philosophy “Rishta Aap Se Hai Sirf App Se Nahi” remains at the heart of these initiatives.
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