Sanjay Adesara has been announced as the new Chief Business Officer (CBO) of Adani Sportline.
Formed in 2019, Adani Sportsline has been the sports arm of the Adani group.
Adesara was the founding Chief Executive for several Adani’s sports activities, leading leagues including the Pro Kabaddi League. He joined Adani Wilmar Limited in 2008.
His mandate is to develop an effective approach for brand strategy, brand activation, and cross-functional team management. He has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives, informed an official statement.
“At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey. We know sport has the power to bring people together, and we would like nothing more than a united nation cheering on their sporting stars. I look forward to being part of some exceptional impact-oriented work ahead of us at Adani Sportsline,” said Adesara, on his new role.
Currently, Adani Sportsline has teams in several leagues in the country, such as the Pro Kabaddi League and the Women’s Premier League. The team is a supporter of Olympic talent with the IOA and is also working towards building an inclusive culture for sports, fitness and play with the recently launched Adani Sportline Riverfront Sports Park alongside the ongoing annual Ahmedabad Marathon.
That apart, the Adani Sportsline team has in place academies for sports such as cricket and football. It will continue work to provide aspiring athletes the necessary infrastructure, the statement added.
Adani Sportsline was formed in 2019.
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