Diageo India has launched a campaign featuring actor Ayushmann Khurrana, musician Sneha Khanwalkar and celebrity chef Amninder Sandhu, for its Signature packaged drinking water and event IP Signature Green Vibes.
The films, set in the arms of nature, bring alive the brand’s ‘Live Good, Do Good’ philosophy and #OneWithNature message. They feature the chef making dishes with fresh produce, music and dance in the natural setting, and also the bunch cleaning up after the revelry aligned with the ‘Do good’ stance.
The company claims to have executed the shoots while being carbon neutral.
“Each aspect and element, ranging from plastic, food and electricity management was carefully planned to ensure minimal carbon footprint and to offset the same, in partnership with Life First foundation, 900 trees were planted in Moga, Punjab. Signature is also committed to the cause of mangrove replenishment in Odisha with IGSSS, helping restore the mangroves across 61 acres in five villages across the coast over the next three years,” informed an official statement.
Varun Koorichh, Vice President – Marketing, Diageo India, said, “Over the past year, Signature Packaged Drinking Water has dedicated itself to the cause of encouraging conscious living through various initiatives. Starting from our inaugural season of Signature Green Vibes to our ongoing Mangrove Replenishment project, aimed at revitalising the mangroves along the Odisha coastline, we’ve been actively working to walk the talk when it comes to ‘Living Good & Doing Good’. Through our latest campaign, ‘One with Nature,’ we invite each one of you to join us on this journey and embrace a lifestyle that nurtures our well-being while giving back to nature.”
Khurrana said, “Having spent my formative years in Chandigarh, I nurtured a deep affinity for nature. We were constantly taught to follow mindfulness so embracing an eco-conscious lifestyle came naturally to me. Being part of this experience was truly exhilarating! I believe that today’s generation can enjoy life to the fullest and still be conscious at the same time. I also strongly believe that recognising our connection with nature is the key to unlocking happiness. Signature Packaged Drinking Water’s vision of blending fun and sustainability is truly admirable. Together, we are empowering everyone to make a positive impact and follow the ‘Live Good. Do Good’ mantra.”
The films end promoting the next edition of Signature Green Vibes. The ‘festival with nature’ will be hosted in Hyderabad next.
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