Reliance ResQ launched its campaign highlighting the efforts of the people who give up festivals and other special moments with their families to serve others. The campaign has been conceptualised by L&K Saatchi & Saatchi.
In the film, everything is ready for Lakshmi Puja. Everyone is dressed in their best, the guests are on their way, the lamps are lit and the lady of the house is preparing for the puja. Amid all this, her husband frets whether the Reliance ResQ technician who is repairing the fridge will be done in time for the puja. Work done, and as he prepares to leave, the technician gets a call from his family and he tells them to go ahead with the puja as he has a couple more complaints to attend to. Hearing this, the lady asks the technician to stay back for the puja with her family, as while work is important, it is Diwali after all.
Agency Credits
CEO: Paritosh Srivastava
Jt. NCD: Kartik Smetacek
Chief Strategy Officer: Snehasis Bose
Executive Vice President: Debarjyo Nandi
Creative Team: Trishay Kotwal, Smita Misra, Diwesh Dishu
Account Management: Qureshi Noorbanu, Vimesh Salian, Disha Bhanushali
National Films Head – Jiggy Maru
Executive Producer (Agency): Rahebar Sonawalla
Production House: Flying Leaves
Director: Pritha Chakraborty
Producer: Sayantan Sarkar
Music Director: Ramil Ganjoo
Cinematographer: Abhimanyu Sengupta
Feedback: [email protected]
