Tata Play has unveiled its digital campaign to celebrate World Television Day. The campaign, titled #HarTVJingalala celebrates the role of the television in families across generations. The campaign has been conceptualised and developed by Chimp&Z Inc.
The brand film sees an old television set get melancholy when a new one comes into the house thinking he will be replaced. The new TV set on the other hand, celebrates new beginnings with the promise of making entertainment more fun. The old television set passes on its wisdom to the new set, whereas the new set is excited knowing it can be easily plugged into a Tata Play connection. The film ends with a twist where both the television sets find a place in the home showcasing the ease of installing the multiple connections with Tata Play.
Feedback: [email protected]
