Cloud-based marketing technology company Woz has launched its platform that utilises predictive AI and machine learning to collect and transform customer data to grow and retain new and existing customers.
The Woz platform unifies diverse data sources for a comprehensive view of customer data, helping marketeers personalise strategies. The platform also enriches and standardises data, empowering enterprises to derive meaningful insights. Woz also offers real-time activation through predictive AI across various channels and digital screens, ensuring timely and engaging marketing efforts.
Woz combines CDP with AI-automated features, providing enterprises with a holistic and efficient approach to harness the full potential of data-driven marketing.
Amitt Sharma, CEO, Woz, said, “We are thrilled to introduce our latest innovation to the market. Woz is a game-changer, empowering enterprises with unprecedented insights, tools, and capabilities to maximise their customer interactions. This achievement signifies a pivotal milestone, amplifying customer acquisition, loyalty, and growth by tapping into the potential of data and AI”.
Arjit Sachdeva, CTO, Woz, said, “Woz is the result of cutting-edge technology and innovation. We are proud to offer a responsive, technologically advanced, and AI-driven solution that analyses trillions of customer signals in seconds and activates data in real-time for impactful marketing.”
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