Sustainable fashion brand UNIREC, in collaboration with Netflix, acquires the official rights to produce merchandise for the movie ‘The Archies’. The film is released on Netflix on 7th of December. The merchandise will be made out of sustainable fabric with an initiative to plant a tree for every garment that will be sold by UNIREC.
Since the 1960s, Archie’s has been a beloved brand among all teenagers. Collection designs follow the theme created around the plot of the film.
In UNIREC all the garments are made from recycled plastic bottles or RPET fabric. Even with this collection UNIREC has worked on innovative fabrics suitable for the Indian climate. ‘The Archies’ merchandise is an all-weather collection consisting of round neck T-shirts and hoodies, which are available in all sizes starting from extra small to 3 XL. For T-shirts and hoodies UNIREC used a blend of cotton and RPET fabric. T-shirts will be available from ₹ 999 onwards & Hoodies will be available from ₹ 1999 onwards on UNIREC’s official website and subsequently on leading marketplaces and offline stores.
While talking about the collaboration Kapil Bhatia, CEO & Founder of UNIREC stated that, “We are extremely excited for the launch of our entire collection and hope that it is appreciated by everyone. We hope that by offering this collection, a growing number of individuals including the youth will be aware of our brand and help us create a sustainable world for better living”.
“One of the biggest reasons to tie up with Netflix for ‘The Archies’ was because it strongly resonated with the story of our brand, which also revolves around conservation of nature as all our garments are made from recycled plastic bottles” said Kapil Bhatia.
Moreover, this collaboration between UNIREC and Netflix will create awareness towards sustainability and nature conservation as UNIREC is going to plant a tree on every garment sold by them with the help of an NGO named Global Vikas Trust. Global Vikas Trust. The trees through this initiative will be planted in Marathwada in Maharashtra, which is suicide prone, drought hit and facing abject poverty.
Feedback: [email protected]
