Multivitamin Brand Centrum has onboarded actor and entrepreneur Kajal Aggarwal as brand ambassador for its new range of multivitamin and protein powders in India. It is estimated that eight out of 10 Indians may be multivitamin deficient and Centrum’s campaign promotes the importance of a balanced diet and inclusion of multivitamins to fill nutritional gaps. The campaign has been conceptualised by FCB Interface.
In the film, Aggarwal explains that the fast-paced life that we lead needs for women to be strong inside. Multivitamin deficiency prevents women from living their best, and hence they need to supplement their diet with multivitamins.
https://www.youtube.com/watch?v=fX5Ph_VQgU8
Aggarwal said, “Being an actress, entrepreneur, and a new mother, I strive to give my 100 pc every day, and to keep up with a multi-life like mine, it is essential to take care of one’s body and health on the inside. I’m excited to be associated with a trusted brand like Centrum for this new Multivitamin Protein Powders and gummies range. It is heartening to witness a brand that truly cares for women and enables them to prioritise their own health. With this partnership, I hope to inspire Indian women to take charge of their health inside, so they can shine with their best glow outside.”
Anurita Chopra, Head of Marketing, India Subcontinent, Haleon, said, “Having a multi-life is the new way of living, and to excel in the multiple roles we play, staying healthy is essential. Centrum aims to encourage individuals to provide their body with the required multivitamins along with their daily diet essential for their multi-life roles. Kajal, being an inspiration for many, is the perfect fit to inspire Indians to prioritise their health every day. We hope to not only educate Indians on the importance of multivitamins but also drive behavioural change that enables Indians to be healthy inside, and glow outside.”
Arijit Sengupta, Executive Creative Director, FCB Interface, said, “Our collaboration with Kajal Aggarwal for Centrum Women and Kids Multivitamin & Protein powders is a testament to our commitment to authenticity. As a real-life mom as well as an actress, Kajal leads a very active multi-life where she has to juggle between her personal and professional commitments. So, she understands the need for adding multivitamins to her everyday diet and gets all her essential nutrients from the Centrum Women Multivitamin & Protein. She also truly brings out the energy and vibrance Centrum stands for, effortlessly embodying the brand ethos of ‘More power to you’.”
Mithun Mukherjee, Executive Creative Director, FCB Interface, said, “In today’s fast-paced life, women often find themselves juggling multiple roles, including those of a caregiver, professional, partner, and possibly a parent. Unfortunately, their diet ends up playing catch-up with their life, creating a gap. Multivitamins become extremely important to fulfil it. We brought in Kajal, a self-professed consumer of Centrum Multivitamins, to represent the promise of multi-life for women of our country. She has a unique voice and uses it effectively to communicate with her followers across social media platforms, so she became the perfect fit for our campaign.
