Alcobrew Distilleries India Limited (ADIL) has unveiled its campaign for Golfer’s Shot packaging using Artificial Intelligence (AI) to produce a visually appealing film promoting the Kashmir Travel Edition.
Golfer’s Shot has been creating an annual Limited Edition Pack using travel as inspiration and this is the third edition. This year, the pack embodies the allure of Kashmir. This pack is a creative representation of Kashmir, drawing inspiration from the Himalayas, lakes, artisans, communities, and the famous “Kashida’ embroidery.
The film has been curated by Breezo.ai. With the new AI system, Alcobrew promoted an interactive initiative encouraging people to express what Kashmir personally means to them. Subsequently, the group utilized AI algorithms to translate these diverse viewpoints into a visual narrative.
Anant S Iyer, COO of Alcobrew Distilleries, said, “It was truly amazing to witness the movie come together. It reflects the boundless opportunities that arise when creativity and technology combine, aligning seamlessly with our brand’s vision to provide our customers with innovative experiences. With this groundbreaking endeavour, Alcobrew solidifies its position as a leader in innovation within the spirits sector. The incorporation of cutting edge AI software to craft a video, inviting travellers to share their personal perspectives, adds an innovative dimension to our narrative. Future campaigns and artistic endeavours hold boundless possibilities as the use of AI to create visually captivating material opens access to new creative and storytelling spheres. Leveraging the combined creative energy of individuals worldwide, this massive effort crafts an aesthetically stunning story.”
Vivek Kunwar, Creative Director, Breezo.ai, said, “It was an exciting task to create a video using only the latest technology. We navigated through the peculiarities and eccentricities of artificial intelligence to create a movie that accurately captures the range of viewpoints in Kashmir. It required a degree of flexibility and imagination not found in conventional filmmaking.”
