With a focus on enhancing viewing experiences for the viewers, ZEE5 introduced Dolby Atmos a year back and is now broadening its offerings with Dolby Vision. Starting November 2023, this immersive cinematic experience is available on iOS mobile devices, Apple TV, and Android TV.
‘The potent combination of Dolby Vision and Dolby Atmos unlocks the emotional impact of your favourite movies, immersing you in the moment to help you connect more meaningfully with the stories you love’, the company statement stated.
Manish Kalra, Chief Business Officer, ZEE5 India said, “As a consumer-first brand, our unwavering commitment is to prioritize the overall viewer experience on the platform. Following the success of Dolby Atmos, we are now bringing Dolby Vision to provide a superlative viewing experience across devices. With technological advancements, the strategic focus is to bolster premium offerings and provide quality watch-time on ZEE5. We shall continue to pioneer innovation, setting new standards for immersive and high-quality entertainment.”
Karan Grover, Senior Director – Commercial Partnerships IMEA Dolby Laboratories said “We are excited to collaborate with ZEE5 in delivering an unparalleled audio-visual experience with Dolby Vision & Dolby Atmos. The mesmerizing colours and sharp details of Dolby Vision and the transformative, immersive sound of Dolby Atmos bring you closer than ever to your favourite movies on ZEE5.”
Kishore A K, Chief Technology Officer at ZEE5 said, “At ZEE5, we have always worked towards delivering a seamless experience while exploring new horizons and introducing immersive viewing for our audience. The addition of Dolby Vision along with Atmos enables us to provide our users with a transformative feature, seamlessly woven into their content consumption experience. The addition of Dolby Atmos gave an immersive audio experience, enveloping viewers in a three-dimensional soundscape. And now, Dolby Vision will deliver visual brilliance, rendering colors and contrasts with great precision. This incredible addition to our platform only inspires us further to consistently innovate and introduce best features for establishing high standards for streaming experiences.”
Titles streaming in Dolby Vision and Dolby Atmos include the highly appreciated Kamal Haasan starrer “Vikram”, the latest Hindi blockbuster “Gadar2”, the gripping biopic “Tarla”, and the captivating Nawazuddin Siddiqui starrer “Haddi”, among many others. ZEE5 subscribers can enjoy a next level experience by subscribing the Dolby Vision and Dolby Atmos enabled Premium 4K pack with compatible devices.
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