The tenth edition of Pro Kabaddi League aired on Star Sports has claimed significant surge in viewership figures with the consumption of the tournament increasing to 12.8 billion minutes for the initial 24 matches that translates into a growth of 25 pc when compared to last season.
Star Sports reached an astounding 158 million viewers in the first 24 matches of the tournament, marking an impressive growth of 20% compared to the previous season. The watch time during this period increased by 25% to 12.8 billion minutes compared to the last edition. The broadcaster also witnessed a remarkable growth of 28% in TVR compared to season 9, reflecting the growing interest and enthusiasm among fans for the high-octane action that Pro Kabaddi League delivers, stated a press release issued by the broadcaster quoting BARC data.
A Star Sports Spokesperson said, “We are thrilled to witness the overwhelming response and would like to thank fans for their continued love for the sport. Pro Kabaddi League holds a special place in the hearts of millions, and the increasing viewership numbers are a testament to the league’s popularity. The fast-paced matches and nail-biting endings have kept fans on the edge of their seats.”
Reach and Watch-time Data for 2+U+R (TV + OOH)
Ratings on India Urban M15+ AB
Feedback: [email protected]
