Jagran New Media has collaborated with Google News Initiative to strengthen content creation by developing a Smart Content Management System (CMS). The partnership will enhance Jagran’s editorial efficacy, facilitating cross-platform content optimisation.
The CMS, with its AI/ML and NLP capabilities, will improve content creation and summarisation, user experience, SEO optimisation, and operational efficiency.
Rajesh Upadhyay, Editor-in-Chief, Jagran New Media, said, “The CMS’s AI/ML and NLP capabilities have upgraded JNM’s content creation, not just with automated content processes but also in increased content volume, streamlined operations, and the elimination of reliance on external tools for paraphrasing, spell checking, and grammar verification. With time, it will continue to increase the efficiency and productivity of the editorial team as it allows for more focus on strategic and creative aspects of content development.”
Gaurav Arora, COO, Jagran New Media, said, “We’re thrilled to build a cutting-edge Smart Content Management System (CMS) and it has already had a transformative impact on JNM’s content creation. We’re confident it will streamline internal processes, foster efficiency and agility, and facilitate cross-platform synergy. In essence, the Smart CMS is not just a technological upgrade but a strategic enabler aligning with JNM’s commitment to delivering impactful content experiences.”
Through automated generation and summarisation, the CMS system amplifies the content produced, reduces reliance on third-party tools, and streamlines the content creation process, enabling the creation of immersive articles.
The CMS has helped with JNM’s performance in search engine rankings with the automatic generation of SEO scores and tags, catchy headlines, and moderating video content according to Google’s guidelines, calculating readability scores, and suggesting SEO-friendly keywords.
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