Digital creative arm of V360 Group, Popkorn has appointed Ranit Mukherjee and Pranabesh Sana as Senior Creative Directors.
Sana has over 19 years of expertise in shaping creative strategies and visual identities. He has earlier worked at companies such as Times of India Group, GroupM, and Mirum Digital (Wunderman Thompson). He has also led major campaigns for clients such as Hero Moto Corp, Pernod Ricard, Perfetti Van Melle, Hero Electric, Greenlam Industries, and Ford India.
Ranit Mukherjee, a multi-award-winning creative with 14 years of experience has worked at agencies like FCB India, Hakuhodo, BEI Confluence, and YAAP previously. His portfolio includes work for brands such as Vistara, BMW, Whirlpool, Hero Motocorp, Vivo, Nokia, AllOut, and Centrum. Ranit played a key role in TOI’s No Conditions Applied Sindoor Khela, Vistara’s Soundtrack of Travel, Centrum Multivitamin’s launch in India, Hero Motocorp’s ISL campaign, and Vivo’s Care with Joy campaign.
Sana said, “I am thrilled to join popkorn, there’s a great sense of momentum with our recent wins. My passion lies in transforming ideas into visually stunning solutions, and I look forward to contributing to the firm’s journey of creating impactful narratives.”
Mukherjee added, “Joining popkorn is a very exciting move for me. I believe in pushing creative boundaries, and here, I see the opportunity to not only meet but exceed those benchmarks. Our mission is clear, with the right people and clients in place. 2024 is going to be massive.”
Vishal Mehra, CEO, popkorn, said, “popkorn is currently at a critical growth juncture, having onboarded key frontrunners as clients. The strategic hiring is in line with our growth journey, as we level up our creative leadership. We are thrilled to have Ranit and Pranbesh join us as Senior Creative Directors. Our ambition is to keep building an agency and the culture where we do impactful and iconic work. We are fortunate to have these two creative leaders join us”.
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