KFC unveiled its campaign to spotlight its Lunch Specials. The fast food chain’s Colonel Sanders leads a squad he calls the KFC Lunch Police, making sure people do not miss out on their lunch. The campaign has been conceptualised by Ogilvy India.
In the campaign film, the KFC Lunch Police are seen visiting an office where everyone seems to be working at lunchtime. Colonel and his crew swiftly move around grabbing people’s phones, shutting laptops, closing files, switching off the power supply, only so that lunch can get justice for ‘lunchtime par lunch ke alawa aur kuch karna is a crime’.
https://www.youtube.com/watch?v=YziyPoeFmjU
Aparna Bhawal, CMO, KFC India & Partner Countries said, “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC Lunch Specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”
Ritu Sharda, CCO, Ogilvy-North said, “Lunch doesn’t always get the justice it deserves. Sometimes we work at lunchtime, or have working lunches, or skip lunch. We settle for what’s available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime.”
The campaign will run on TV and digital platforms, along with a robust 360-degree plan.
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