In-cinema advertising network UFO Moviez has signed a strategic partnership with Chennai based digital cinema integrator TSR Films. This strategic collaboration grants UFO Moviez exclusive in-cinema advertising rights across TSR’s extensive network of over 403 screens.
With this partnership, UFO Moviez’s cinema advertising network has expanded to 3808 screens from 3303 screens as on 30th Sep, 2023. This will consolidate UFO’s position further as country’s biggest integrator of in-cinema screen inventory. It will also help in substantially increasing UFO Moviez advertising screen count to 326 screens and 286 screens in high potential Tamil Nadu and Kerala markets respectively.
Commenting on the development, Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said- “We are happy to partner with TSR Films and expand our reach to 403 new screens. This strategic partnership with TSR Films not only grants us access to 403 new screens, solidifying our presence in vibrant South Indian markets, but also expands our network to 3808 screens nationwide. We’re confident this collaboration will empower us to provide advertisers with superior offerings and deepen our penetration into the realm of in-cinema advertising.
M Ramasamy, Chairman and Group Managing Director of IRDK Land Group and TSR Group said “This partnership with UFO Moviez signifies a significant milestone in the realm of cinema advertising. By amalgamating our regional proficiency with their expansive nationwide network, we are poised to unleash unparalleled revenue streams and network opportunities. Collectively, we aim to revolutionise the manner in which brands connect with moviegoers, thereby shaping the future landscape of in-cinema advertising in India.”
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