Luca Delfino has been appointed as Maserati’s new global chief commercial officer. Following the announcement of the arrival of the new global CMO at the beginning of January, the House of the Trident now welcomes the Italian manager to his new role, after serving as MD for the EMEA Region for nearly three years.
Delfino joined the Italian luxury brand in 2007 as Aftersales Business Manager for the Middle East, Africa, and European Markets. He has held several roles with increasing levels of responsibility.
The company added that thanks to his varied professional experience, he also had the opportunity to dive deep into several different markets of the brand, getting to know the global business landscape and enhancing the company’s expertise while holding positions that have contributed to the growth and expansion of the Italian manufacturer’s position within the luxury automotive landscape.
His knowledge of the automotive sector and the Maserati Brand has been showcased by a path that includes the following roles: Regional Aftersales Manager Middle East/Africa, After Sales Director USA/Canada, General Manager Middle East And Africa, Sales and Product Director Middle East, APAC, Africa and India, MD Asia Pacific (without China), as well as head of global personalisation “Fuoriserie” and Classic “Classiche” programmes.
Maserati CEO Davide Grasso said, “Luca is one of us and we have had the chance to work with him closely these past years, and have appreciated his growth and many contributions. He was the natural choice for this significant role. As part of the Brand Leadership Team, he will play a crucial role in contributing to Maserati’s success during these challenging and exciting times for our industry.”
Delfino said, “Maserati is my family, and I am very pleased to have been appointed to such a role of responsibility and prestige for a manager. Over the past seventeen years, I have grown up within the Italian company and have had the opportunity to also represent the Brand around the world in different roles and in various markets. This new commitment means a new challenge for me, and I am grateful to the Brand for once again putting its trust in me as we usher in a new era.”
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