Mumbai: Integrated marketing agency Three Fourth Solutions (TFS) has just been awarded the digital marketing contract for Halder Venture. It works in the Rice and Oil manufacturing sector.
Served by the agency’s Kolkata office, the main goal of this mandate is to communicate the company’s vision and increase brand awareness through social discussions. Under its scope, TFS will primarily be responsible for managing the brand’s social media, digital strategy and its website.
Founded in 1924 by Madan Mohan Halder (then BC Halder Rice & Oil Mills) the company is now in its 100th year. The group says it has made an impact in the Rice and Oil Industry especially in Bengal and in the global B2B markets. The focus the company explains rests on providing products that are also nutritionally dense, specially the edible oils. Their niche in the export markets are also sustained through foundational expertise in the aforementioned areas and a supply chain management system.
Siddhant Jain, Director, TFS said, “ this partnership with Halder Venture is a truly exciting step for us apart from the challenge of making their social media presence more relevant, the brands’ ethos is so deeply rooted with our own as an organisation.”
Koustuv Halder, (GM Change Management and Process Improvement), Halder Venture also believes that this alliance with Team Three Fourth will assist the Halder Group by embracing the strategy to become “digital first” and open new avenues of expansion and growth for the brand.
